& nbsp; & nbsp; Li Ning: Nike, Adidas compete
& nbsp; & nbsp; & nbsp; It is true that, if the comparison in the world, Nike and Adidas are the two giants sports field deserved, whether it is put into its sales revenue, number and quality of contract star, and even advertising, etc. and so on, all the other competitors far behind. However, since these two brands to enter China, they have to begin a study of local brands in China, because the brand holds the Chinese sporting goods market, the largest total sales. The brand, which is "Li Ning." & nbsp; & nbsp; & nbsp; & nbsp; in fact, in China, to work with Nike, Adidas sporting goods brands compete only "Li Ning." Sports field in China, "Li Ning" popularity is no doubt that in the investigation China sports brand awareness in 2003, "Li Ning" and Nike ranked first in the group. Just a few years, Li Ning has been completed from a "well-known gymnast" brand into a well-known brand of change. Change naturally bitter sweet, bitter is arduous process, sweet mature brand, however, from the deeper sense, this change is also able to achieve one of the main Li Ning today's achievements.
& nbsp; & nbsp; & nbsp; Li Ning brand〉 Personal
& nbsp; & nbsp; & nbsp; a few years ago, at the beginning of the 21st century, China-made "Li Ning", has demonstrated great vitality, became the first Chinese sports field success eat crabs local brands. Nike, Adidas, or Reebok, Puma and other foreign brands of the competition, "Li Ning" is still able to achieve such success, we had very impressive. The transition from a vision of the world to attract players to a vision of the world to attract businessmen, Li Ning's success so many athletes on the road to business full of imagination, which directly led to a brand name cheap jordans online to the athlete storm. However, the reaction from the market point of view, not all stars such as Li Ning brand can succeed, even if they have the same founder in sports hehe exploits, why not?
& nbsp; & nbsp; & nbsp; Some experts had said in an interview, the greatest benefit of the doubt that the star brand new rapid increase brand awareness, the so-called attention economy, however, a complete brand equity is not just visibility, but also to perceived quality, brand association, and brand loyalty. But most star brand but often overlooked part of brand building in this analogy, "Milou" wine, although high prices, but the quality can be considered more than "Wuliangye" has several few, therefore, since it can not form a complete brand equity , the brand will naturally fleeting. Thus, in addition to the effect of the star itself, the Li Ning's success in one hand, thanks to more mature commercial operation.
& nbsp; & nbsp; & nbsp; from the perspective of brand building, the "Li Ning" brand building at the beginning to establish a personality cult of alternative development path with the brand connotation. Aside too brilliant athletic career achievement pressure on the brand itself does not say, is not conducive to the brand given different connotations. This is why so many entrepreneurs or active, or himself as a star, showbiz newcomers elderly pay attention to enhance the appearance rate, or even the first mixed Lianshu while passively, once legend, today's business star Li Ning has gradually deliberately kept a low profile, farther and farther away from the public and the media why.
& nbsp; & nbsp; & nbsp; in their understanding of the sport, perseverance and pursuit to build the basis of culture, after the Li Ning brand, "Li Ning" more to act cheap jordan shoes for men as a major shareholder, a role of chairman. Today's Li Ning brand, has covered basketball, football and tennis supplies, such as several major products line, Li Ning Li Ning brand professional team has conducted a deeper interpretation, and give its younger, more vibrant brand connotation . Perhaps successfully injected into a brand among sports concept, is Li Ning brand to popular consumer favorite, and was the key to a geometric growth.
& nbsp; & nbsp; & nbsp; embark on the road of specialization
& nbsp; & nbsp; & nbsp; mention Nike, people will automatically think of basketball; Speaking of Adidas, people will involuntarily think of football, professional sports brand deepening tremendous impact. As China's leading sports brand people, "Li Ning" the same specialization as the first priority should pay attention to.
& nbsp; & nbsp; & nbsp; since embarked on the road of specialization, Li Ning company will be established as the foundation for enterprise specialized property development, to product development and continue to create as a record, a record of the race. In 1998, the company established a local company first garment and footwear product design and development center, became the first independent development of Chinese sports goods company; 1999, Li Ning Company in cooperation with SAP AG, the introduction of AFS solutions for clothing and footwear, become China's first ERP implementation sporting goods business; in 2004, Li Ning Company in cooperation with the Department of Human Movement Sciences of the Chinese University of Hong Kong, on the mechanical properties of Li Ning Company's production of sports shoes, exercise biomechanics testing, a professional athlete's foot database, characteristics of professional sports data collect ion and analysis, so as to further enhance the professional products and comfort; this year, Li Ning Company in cooperation with foreign research institutions, in August 2004, Li Ning Company with the United States R & D company Exeter Dr. Ned Fred-erick cooperation, joint efforts to Li Ning sneakers core technology research and development, and in October, in cooperation with the DRD design firm, Li Ning sports shoes were designed to work, to establish a research and development center in Hong Kong on November 8, focus clothing brand Li Ning is responsible for product design.
& nbsp; & nbsp; & nbsp; uphold the "tailor-made for the Asians," the purpose, after "Li Ning" of each product launch, have won a large number of domestic consumers. Coupled with fashion design combined with Chinese characteristics, such as the "Li Ning" for the Chinese delegation to attend the Olympics designed "Splendid China", "Li Ning" has been successfully created from an oriental fashion.
& nbsp; & nbsp; & nbsp; all of which are all verified with the "Li Ning" in the professional road of continuous innovation and breakthroughs. After years of exploration, "Li Ning" product line from a single development to sports apparel sportswear, sports shoes, sports accessories and other series to keep pace. This also ensures the "Li Ning" in the Chinese sports market sales total of the first position in the market.
& nbsp; & nbsp; & nbsp; not only in the field of product development, the sports marketing model, "Li Ning" is also sought professional. Chinese Olympic delegation from sponsors of admission to a professional service single sponsor, "Li Ning" beginning to sport refinement. Li Ning, the company initially tried to sponsor a gymnastics team, diving team, tennis team, shoot Retro jordans for sale ing team for the professionalism of these requirements are not too strict individual, then they began to turn their attention to basketball, football. Li Ning, the company invited a lot of sports stars as the spokesperson, spent heavily to promote their football, basketball product, everything indicates, "Li Ning" is to mature specialized company forward.
& nbsp; & nbsp; & nbsp; from industry experts on the Li Ning Company can achieve such results of analysis we can find, in addition to stubbornly high brand awareness and influence, and the use of local advantages, covering China more than 2,500 sales outlets marketing network, "Li Ning" specialization is also its ability to develop into a leading cause of today, whether it is domestic first-class design and technical personnel, Asia's leading product design and development center, advanced management mechanism for International Development, or sports marketing model which is being executed, "Li Ning" positive meticulous move forward along the path of specialization, and constantly promote product technology content and overall quality improved rapidly.
& nbsp; & nbsp; & nbsp; Not long ago, Li Ning, the company officially listed for trading on the Stock Exchange of Hong Kong, is China's first sporting goods company conducted an IPO. Through this listing, the company's ability to realize a leap financing. For Li Ning, the company has been "on the road" in terms of business listed in Hong Kong will undoubtedly Li Ning Company can firmer, more calmly on the professional road.
& nbsp; & nbsp; & nbsp; out of Asia to the world
& nbsp; & nbsp; & nbsp; "out of Asia, to the world", these eight characters for most Chinese people, it is a familiar no longer familiar phrase was originally used to excite th cheap foamposites e Chinese soccer team slogan It has been widely applied to various sports among the Chinese, and even some companies outside of the sports body, in this regard, Haier is undoubtedly doing a fairly good.
& nbsp; & nbsp; & nbsp; in fact, "Li Ning" has already begun "to the world" and ready. In 2001, Li Ning, the company's first overseas image of the shop was established in Santander, Spain; September 2002, Li Ning Company to participate in the 14th World Women Basketball Women's Basketball Championship in Spain provides the game service. In addition, the "Li Ning" and the overseas markets based on the principle of mutual benefit dealers continue to carry out branding, sponsorship French gymnastics team, sponsored Czech gymnastics team, sponsor of the Russian university student teams and so on, "Li Ning" increasing its sports marketing The intensity and scale, and further accelerate the process of internationalization of the brand.
& nbsp; & nbsp; & nbsp; on held this summer 2004 Athens Olympic Games, in addition to continue to sponsor the Chinese delegation, Li Ning also appeared in such as the Spanish team and other foreign teams of body, which explains to some extent Li Ning brand of international success. With wearing "Li Ning" the Chinese athletes on the podium again and again, "Li Ning" brand value and meaning to be fully reflected.
& nbsp; & nbsp; & nbsp; After the Olympics was a joke, the Olympic marketing is like betting, for example, McDonald's bet on Guo Jingjing, Amway bet on Tian Liang, Coke bet on Liu Xiang, and "Li Ning" is always bet on The Chinese delegation, also including the Spanish team, dressed in "Li Ning" wearing Nike beat the Chinese team. While some people felt very depressed, but for the people concerned, "Li Ning" and oth Retro jordans for sale er domestic brand development, it is also a good thing. Li Ning Sports Goods Co., Ltd. CEO Zhang Zhiyong once said: "The brand's internationalization and international markets The first is to be treated as separate enterprises to shape into an international brand, followed by market considerations and international expansion.." Look today , the international Li Ning brand has become increasingly shape, then, the international market be far behind?
& nbsp; & nbsp; & nbsp; to create an international brand, Li Ning overtake Nike
& nbsp; & nbsp; & nbsp; at the 1984 Los Angeles Olympic Games (Olympics), gymnast Li Ning, one stroke ahead of US rival, the three gold medals in the bag. Now, Li Ning is seeking to achieve a higher goal: to his sports shoe company into a strong company, in the vast Chinese market, with the US footwear giant Nike (Nike Inc.) a showdown.
& nbsp; & nbsp; & nbsp; his Beijing Li Ning Sports Goods Co., Ltd. (Beijing Li-Ning Sports Goods Co., hereinafter referred to as: Li Ning Company) has gone beyond the large number of cheap domestic brands, China's market in an outstanding company its sports shoes sales have more than the other companies, including Nike, including. However, although the company founder Li Ning in China enjoys the reputation as the Brazilian soccer star Pele (Pele) or US basketball superstar Michael. Jordan (Michael Jordan), as distinguished in their respective countries, but in dazzling foreign brands dominate this industry, the company can not get rid of the more rustic the reputation of local companies. Li Ning, which directly affects the company's profits: the company's athletic footwear and apparel prices can not be as high as Nike, Nike and its products price is only one and even two-thirds of similar pro ducts dichotomy.
& nbsp; & nbsp; & nbsp; Li Ning, the company decided to change to their foreign rivals enviable brand company, it has begun to sponsor a number of national sports teams, not only is China's sports teams, including France, Spain Russia and other countries of sports teams. The company signed with European designers, in order to enhance its brand sports shoes. Moreover, the company is investing a lot of money for marketing and production of advertising films, corporate image that graces so sign (like a wave-shaped hook) can compete with Nike rounded off hook flag. Beijing's office sat a plan lounge chair, small in stature but tall sturdy Li Ning said: "The Chinese people need their own sports brand."
& nbsp; & nbsp; & nbsp; Li Ning's ambitions hidden meaning beyond the world of sports shoes. Li Ning tried to build his company into a fashion sports shoes and sports apparel big companies in China and strive to create his own global brand process become pioneers.
& nbsp; & nbsp; & nbsp; Although China is rapidly emerging as the world's working places (about half of the world's sports shoes made in China), China only has one or two well-known brands in the world.
& nbsp; & nbsp; & nbsp; Li Ning's initial success indicates that the rise of emerging Chinese companies Nike, Coca-Cola (Coca-Cola) and Nokia (Nokia) and other companies in order to maintain its market share and had to pull out all the stops . With China's increasingly affluent Chinese market for foreign companies are increasingly critical. When the 2008 Olympic Games held in Beijing, China, the sports shoe market in Hong Kong and Taiwan together will reach $ 2.5 billion, surpassed Japan to become the world's second largest sports shoe market behind the United States later. S cheap jordans for sale hanghai sports marketing firm Zou Marketing of Thor. Peterson (Tor Petersen), said: "The field will become a (competitive) big battle, if the 2004 can not become a mature company, you will be out."
& nbsp; & nbsp; & nbsp; Nike basketball tournament sponsored by the China invested a lot of money, even with the company recently in the American professional basketball league (National Basketball Association, NBA) event caused a sensation Yao Ming signed characters. China has dozens of sports shoes manufacturers, most of them are some of the no credit business, the production of cheap products or counterfeit foreign brands. These companies, almost no Who marketing investment funds. Li Ning company opened in 1990, the situation with these companies far.
& nbsp; & nbsp; & nbsp; Li Ning won the gold medal at the Los Angeles Olympics the outstanding performance made him a national hero in the eyes of a generation of Chinese people. Four years after the Seoul Olympics, his performance unsatisfactory, did not win a medal, which made him fall into distress. Li Ning was only 8 years old when he was elected to the national gymnastics schools from rural Guangxi trained, he never carefully considered life after the end of athletic career. By chance, he met Li Jingwei, the China's largest soft drink maker Jianlibao (Jianlibao) person in charge gave him a job in the marketing department.
& nbsp; & nbsp; & nbsp; It was this urge Jianlibao founder Li Ning brand to use its prestige to carry out some sports products business, Li Jingwei was one of the few Chinese know the brand and marketing people. But the gymnastics athlete was worried that this might damage his reputation.
& nbsp; & nbsp; & nbsp; Li Ning stopped due admirers often on the road, asking him to rema Cheap air jordans for sale in active in the sports arena, Li Ning eventually changed his mind and started his own company in support of Jianlibao.
& nbsp; & nbsp; & nbsp; a beginning, since Li Ning personal fame is so great, the shoes are very easy to sell. But when Li Ning Company booming, the market situation changed. More Chinese brands into the store, competition from foreign brands also increased. Li Ning brand though still very high brand awareness, but the low quality of its production of sports shoes, old style. Even company executives also acknowledged that internal management was chaos. By 1999, sales from 76 million in 1997 fell to around $ 60 million. Thus, Li Ning fired several family members occupy important positions, hire more professional managers of enterprises.
& nbsp; & nbsp; & nbsp; The sales decline has sounded a wake-up call. Li Ning, the company felt the need for a clear positioning, he began determined to produce the best quality sports shoes and sportswear as possible. "We want our products more than Nike (Nike)," Li Ning represents.
& nbsp; & nbsp; & nbsp; to reverse the situation, the company moved from its headquarters located in southern Guangdong province near the plant to the consumer market near Beijing. The company set up a research and development centers, the introduction of foreign advanced shoe-making technology. From Italy and France for the Li Ning designer products, from T-shirts to sports bag, both into a more lively style.
& nbsp; & nbsp; & nbsp; at the same time, Li Ning, the company also began to invest large sums of money their own brand, the 11% of total revenue for marketing. In the 2000 Sydney Olympics, Li Ning sponsored the French gymnastics team, became the first step towards its international brand. Li Ning, the company cheap jordans for sale mens hired Publicis Groupe SA's international advertising agency Leo Burnett (Leo Burnett) helped draft the new brand awareness program that will target consumer group in China of high-class young people and teenagers. In addition, Li Ning Company has adopted a new advertising slogan: "Anything is possible (Anything is possible)".
& nbsp; & nbsp; & nbsp; Li Ning's revenue started to grow again in 2001, reaching $ 89 million, the company expects 2002 earnings will be more than 120 million US dollars. According to Li Ning, the company estimates, Nike's revenue in China is about $ 100 million. Nike's sales in the China region do not want to disclose, but there is no objection to this figure.
& nbsp; & nbsp; & nbsp; In addition, the Li Ning Company disclosed that its profit margin is about 8% of total revenue. However, Li Ning himself has said: "the road is not flat." He believes that the company's products in order to Nike product quality and technology match needs at least three years.
& nbsp; & nbsp; & nbsp; In addition, Li Ning, the company is also trying to get rid of affiliated companies and personal image of Li Ning, Li Ning's personal image because the younger generation of Chinese people are rapidly losing influence. The company is surrounded by a new generation of consumers to create their own image, mainly this generation to participate in sports activities for entertainment and leisure purposes and not race.
& nbsp; & nbsp; & nbsp; The following movement of young people in the stadium said, it indicates that Li Ning sports shoes image remains greatly improved. Beijing city center in an event sponsored by Nike, a group of young people playing basketball in the biting cold in December. Their feet are worn sports shoes: Adidas (Adidas), Nike (Nike) and Reebok (Reebok). No one wear Li Ning shoes. 22 years old, wearing Reebok shoes bell Lei (Zhong Lei, transliteration) said that his impression of the Li Ning brand only "can be", but only after the quality can be improved, he would consider buying a pair of.
& nbsp; & nbsp; & nbsp; a department store in Beijing Li Ning store, the 19-year-old Andy Xing said he intends to buy a pair of Li Ning shoes, "because its price is lower than" Nike.
& nbsp; & nbsp; & nbsp; However, the gap between the two brands is increasingly shorter. Last year, the World Women's Basketball Championship game against Spain in China, the Chinese team to wear Nike sportswear. The Spanish team returned wearing Li Ning brand sportswear.
"the whole world is experiencing globalization," Li Ning said, "If we want to become China's first, we must also become an international brand." & Nbsp;adidas Originals's Stan Smith shoes are one of the most popular retro classics around the world today. Now, the Adidas Skateboarding series has also introduced the Stan Smith OG color shoes. But the tongue position improved design, the breathable mesh replaced leather material, and the tongue of Stan Smith Lable and the heel of the clover Logo are presented with silver. This section is available on the Sneaker Politics website and is priced at $70. It appears that Jordan Brand has teamed up with Public School once again and this time they use the Air Jordan 12 as the silhouette.
Advertisment The last design were two Air Jordan 10 versions, and now they take their talents to design this premium Air Jordan 12.
The shoe is fully built with a premium suede upper that is full covered in all-Dark Grey and Black. Other details include the PSNY logo on the tongue and sock liner, finished with Public School wording on the insole.
Air Jordan 12 PSNY Release Date
Check out the detailed images below and look for the Public School Air Jordan 12 ??PSNY?? to release on December 12th, 2015 at select Jordan Brand retail stores, including Nike.com at 3PM EST. The retail price tag will be set at $300 USD.
Air Jordan 12 ??PSNY??
Dark Grey/Dark Grey-Black
December 12, 2015
RELATED: Air Jordan Release Dates
UPDATE: The Air Jordan 12 ??PSNY?? will once again release tonight exclusively on publicschoolny.com at 8PM EST via J23App. ?C Anyone get lucky?
UPDATE: Public School will be re-releasing their Air Jordan 12 ??PSNY?? tonight at 8PM EST exclusively on publicschoolnyc.com.
UPDATE: The Air Jordan 12 ??PSNY?? will be debuting tomorrow, December 12th and they??ll be housed in a familiar slide-out box that is used on the brands iconic Air Jordan 11 silhouette. Check out a few detailed images below via JD and let us know how many of you will be copping these this weekend in the comments section?
UDPATE: The Air Jordan 12 ??PSNY?? will be available on December 12th on Nike.com at 3PM ET and 12PM PST. Retail is set at $300 USD. @Xx_Jonathan The Air Jordan 12 Public School launches 12.12 at 3pm ET for $300. Please stay tuned for the latest.
Nike.com (@nikestore) December 8, 2015
UPDATE: Nike has released official images of the highly anticipated Air Jordan 12 ??PSNY?? that will be releasing on December 12th.
UPDATE: Jordan Brand has announced the official release date for the Air Jordan 12 ??PSNY?? that will debut on December 12th, 2015.
UPDATE: The Air Jordan 12 ??PSNY?? now has a release date set for December 12th, 2015 via @_PO2345 with a look at the tag label.
UPDATE: While we still wait for a release date, here are a few on-feet images of the Air Jordan 12 ??PSNY?? via @copkickz.
UPDATE: Here are the latest detailed images of the Air Jordan 12 ??PSNY?? collaboration that is still without any release details at the moment. Stay tuned for more updates.
UPDATE: Following a few set of preview images, we finally have a detailed look via @us11hustla at the Public School x Air Jordan 12 Retro that is fully dressed in a Dark Grey/Black color scheme with PSNY branding throughout and Public School wording on the insole. Still no release date, but stay tuned for more updates.recently, Huarache's classic Air Trainer Huarache training style brought a new color. It is reported that the color purple orange sun to retro theme color details lined black shoes under the body and pull bad, highlighting the theme of Huarache. The number of 679083-018, the online retail sale. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! Source: CalirootsNike WMNS 2014 spring sports players Rosherun Print shoes
2013-12-06 09:28:48 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close
Chinese shoes Network News December 6, following the previous version Natural Motion, Nike recently as spring 2014 to prepare a new spot texture Roshe Run shoes ladies section. Dark gray uppers covered a variety of shades of gray spots, Nike logo and outsole are presented with a full black color, while the heel tab and tongue and other details on gray throughout. (Media Partner: clothing with)
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